The SodaStream Rainbow Story is Customizable
Michael Hemsworth — June 4, 2021 — Art & Design
References: sodastream & bevnet
The SodaStream Rainbow Story sparkling water maker is being launched by the brand with the help of actress and trans activist Laverne Cox as a kitchen device that supports the LGBT community this Pride Month. The sparkling water maker features a matte black finish that users are encouraged to customize with an accompanying set of permanent markers in a rainbow of colors. The limited-edition sparkling water maker will see a portion of proceeds from the sales donated to ILGA World, which the brand has been partnering with for three years.
Cox spoke on the new SodaStream Rainbow Story sparkling water maker saying, "I love SodaStream and I love the idea of being a superhero. I also love that part of the proceeds from the sale of this Rainbow Story SodaStream are going to an NGO that services the LGBTQI+ community all over the world. I think giving back and being of service is really what it’s all about.”
Cox spoke on the new SodaStream Rainbow Story sparkling water maker saying, "I love SodaStream and I love the idea of being a superhero. I also love that part of the proceeds from the sale of this Rainbow Story SodaStream are going to an NGO that services the LGBTQI+ community all over the world. I think giving back and being of service is really what it’s all about.”
3.5
Score
Popularity
Activity
Freshness