Red Market Brand, a new Indigenous-owned and operated cannabis-related project, was launched by First Nations thought leaders and advocates in an effort to support Indigenous communities. The brand offers high-quality cannabis products to the Canadian market in an effort to pursue economic reconciliation thanks to a partnership with Royal City Cannabis Co.
“Our long-term goal is to establish a national network of First Nation licenced producers who will supply Red Market and other First Nation cannabis products – all approved by Health Canada,” says Isadore Day, Founder and CEO of Red Market Brand. He continues, “After initial exclusion from the Cannabis Act, RMB will ensure Indigenous voices are heard and respected as the Canadian cannabis industry, and Canada itself, evolves.”
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Why This Trend Is Growing
- Indigenous-owned Cannabis Brands
- There is an opportunity to create more brands that are owned and operated by Indigenous communities for the cannabis market.
- Economic Reconciliation in Cannabis Industry
- The cannabis industry can pursue economic reconciliation by partnering with Indigenous communities to create cannabis-related projects that promote economic growth.
- National Network of First Nation Producers
- Establishing a national network of First Nation licensed producers can increase Indigenous representation in the cannabis industry and provide economic opportunities for Indigenous communities.
Industries Being Reshaped
- Cannabis Industry
- The cannabis industry can partner with Indigenous communities to create more Indigenous-owned brands and promote economic reconciliation.
- Indigenous Economic Development
- The development of Indigenous-owned cannabis-related projects can promote economic growth and empowerment for Indigenous communities.
- Healthcare Industry
- Increased Indigenous representation in the cannabis industry can help address healthcare inequalities and support Indigenous health initiatives.
