UK-based grocer Waitrose launched its Holistic Living range, a selection of private label products focused on contributing to a healthy, balanced lifestyle. The range contains an array of dairy and non-dairy products that promote gut health through the integration of prebiotic bacteria. These products, under the name Waitrose Gut Health, include tasty fruit smoothies, kefir yogurt and drinks, frozen yogurt, smooth juices, and a granola-based cereal. The products contain digestive essentials like Bacillus coagulants, calcium, and chicory inulin.
The Holistic Living range makes healthy products accessible to everyday consumers. Waitrose Thrive, nested under the Holistic Living label, is a range of ready-to-eat healthy food products. The microwaveable meals are packed with flavor and nutrients to help consumers commit to clean eating. All of these products, which coalesce under the Holistic Living range, target the ever-growing health-conscious market.
Image Credit: Waitrose & Partners