Globally Local, the Canadian vegan fast-food chain, recently announced it has rebranded to 'Odd Burger.' The new branding initiative boasts a striking new aesthetic that will be featured in its five upcoming restaurant launches, with updates to its existing locations in the works.
Globally Local commented on the meaning behind its new name, stating: "For us, the word 'odd' is something to be proud of - being different and thinking differently from everyone else is how we are going to create a sustainable food system that is kind to animals and the planet. We believe that Odd Burger is the global brand that will disrupt fast food."
In addition, its publicly traded parent company, Globally Local Technologies Inc. (TSXV: GBLY) will be changing its name to Odd Burger Corporation. The brand expects these changes to be made on the TSXV by July 5, 2021, with the ticker symbol changing to ODD.
Image Credit: Odd Burger
Key Themes Behind This Trend
- Plant-based Fast Food
- Innovative companies can disrupt the fast food industry by offering more plant-based options.
- Sustainable Food Systems
- Opportunities for innovation exist in creating sustainable food systems that are kind to animals and the planet.
- Rebranding Initiatives
- Companies can refresh their image and attract new customers by undergoing a rebranding initiative.
Where This Applies
- Fast Food
- Fast food chains can attract new customers and stay relevant by offering more plant-based options.
- Sustainable Agriculture
- Companies can disrupt the agriculture industry by focusing on more sustainable and ethical practices.
- Marketing and Branding
- Branding and marketing agencies can help companies refresh their image and attract new customers through rebranding initiatives.
