Odd Burger, the public plant-based fast-food chain, recently announced a new franchise agreement in Calgary, Alberta. The new expansion marks the first venture in the West coast, helping to position the business as a global brand. Currently, Odd Burger boasts locations in Toronto, London, Windsor, and Vaughan, with two additional locations in Waterloo and Hamilton opening shortly.
Odd Burger is in a unique position to help disrupt the fast-food industry. Its affordable, sustainable plant-based foods mimic traditional fast-food items that many customers know and love, albeit with a cruelty-free twist. The brand proudly produces all its proprietary plant-based proteins and dairy alternatives in a manufacturing facility located in London, Ontario–ensuring all its restaurants maintain the same exceptional food quality.
As more consumers opt to follow a plant-based lifestyle, we can expect to see more ventures that focus on veganism emerge.
Image Credit: Odd Burger
Key Themes Behind This Trend
- Plant-based Fast Food Expansion
- Odd Burger's expansion into new locations is indicative of a trend towards plant-based fast food options.
- Sustainable Food Alternatives
- Odd Burger's focus on creating sustainable plant-based proteins opens up the potential for disruptive innovation in the food production industry.
- Veganism as a Growing Market
- The rise in demand for plant-based foods is creating new opportunities for business ventures in the field of veganism.
Where This Applies
- Fast Food
- Odd Burger's success in the plant-based fast food industry highlights an opportunity for other fast food franchises to expand their menu and reach new consumers.
- Sustainable Food Production
- Odd Burger's proprietary plant-based protein production process may disrupt the traditional animal protein production industry, paving the way for more sustainable food options.
- Vegan and Vegetarian Foods
- The growing market for plant-based diets presents opportunities for businesses to innovate and create new products in the vegan and vegetarian food industry.
