Odd Burger, the popular vegan fast-food chain, recently announced the launch of 36 new locations in the provinces of Alberta and British Columbia. A seven-year agreement has been signed between Odd Burger and Sai-Ganesh Enterprises (SGE), a hospitality group that specializes in franchising and commercial construction.
Franchise sales to individual owners, store construction, and franchise support will be overseen by SGE. Besides supporting franchise growth, SGE plans to launch a corporate restaurant in Western Canada to train new franchisees.
“One challenge in franchising is providing an ideal level of support and service to locations that are distant to our corporate headquarters, but partnering with Utsang and the SGE team of local experts has eliminated that concern entirely,” said James McInnes, Odd Burger co-founder and CEO. “Area development agreements are a logical way for us to grow and make an impact in new regions, so we’re eager to forge similar relationships with like-minded developers in Canada, the U.S. and internationally.”
Image Credit: Odd Burger
Key Themes Behind This Trend
- Vegan QSR Growth
- As the popularity of veganism continues to rise, there are opportunities for fast-food chains to expand their offerings and cater to this growing market.
- Franchise Partnerships
- Partnering with experienced franchise groups can provide support and expertise in expanding to new regions, increasing the likelihood of success for both parties.
- Corporate Restaurant Training
- Launching corporate restaurants in new regions can provide a valuable training ground for new franchisees and help maintain consistent quality across all locations.
Where This Applies
- Fast Food
- The fast-food industry has the potential to cater to the growing vegan market by expanding their vegan offerings.
- Franchising
- Experienced franchise groups have the opportunity to partner with vegan QSR chains and expand their operations to new regions.
- Hospitality
- Hospitality groups that specialize in franchising and commercial construction can support the growth of vegan QSR chains by overseeing franchise sales, store construction, and franchise support.
