Toronto-based fans of comfort food and plant-based meals can now rejoice thanks to the launch of a new vegan fast food restaurant called Globally Local. The plant-based quick-serve restaurant first opened its door in London, Ontario -- a city considered to be the testing grounds of Canada -- and is renowned for being the first 24-hour vegan drive-through in North America.
Its official launch at 492 College St, Toronto saw hundreds of customers eager to try out its plant-based menu which includes plant-based burgers, wings, wraps and more. To help kick-off the grand opening, Globally Local worked with vegan influencer 'The Edgy Veg.' The influencer praised the fast-food chain for its authentic burger taste that's equal parts hearty and delicious.
What Makes This Trend Stand Out
- Vegan Fast Food
- The rise of vegan fast food chains that cater to the growing number of vegan consumers presents an opportunity for plant-based meals to dominate the fast food industry.
- 24-hour Drive-throughs
- 24-hour drive-throughs that cater to specific dietary lifestyles such as veganism provide a disruptive innovation to traditional fast food chains.
- Influencer Marketing
- Collaborating with popular vegan influencers provides a potential marketing strategy for vegan fast food restaurants looking to reach a wider audience and increase sales.
Sectors Adopting This
- Fast Food
- The rise of vegan fast food restaurants presents an opportunity for the fast food industry to cater to a growing consumer base by incorporating more plant-based options on their menus.
- Plant-based Food
- The success of Globally Local and other vegan fast food chains highlights the potential for plant-based foods to become more mainstream in the food industry.
- Influencer Marketing
- Collaborating with popular influencers can be a marketing strategy for industries outside of just food to increase sales and reach a wider audience.
