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Online Marketplace Expansions

GoDaddy Announced Sellers Can Leverage Amazon and eBay for Sales

— June 8, 2021 — Business
GoDaddy Canada recently announced that small businesses and entrepreneurs can now sell their products through two of the world’s largest online marketplaces, Amazon and eBay. According to the brand, over the past year, there has been a 68% increase in the use of e-commerce tools, and the new features hope to support sales activity for business owners.

The new feature, available on GoDaddy's Websites + Marketing platform, will be available through a single dashboard viewer. In addition, sellers can also use Websites + Marketing to publish posts directly to Instagram, enabling them to easily promote their products and brand online.

“While selling online has been a key driver of sales, especially amid the COVID-19 pandemic, it’s never been more important to ensure businesses are set up for digital success,” said Anne De Aragon, VP and Country Manager, GoDaddy Canada. “With the integrations with Amazon, eBay and Instagram, we’re excited to offer these powerful new features as part of our growing suite of ecommerce and digital marketing tools to ensure Canadian businesses can create a professional and unique online shopping experience to thrive in the digital economy.”

Image Credit: Shutterstock
Trend Themes
1. Online Marketplace Integration - Integrating with large online marketplaces like Amazon and eBay will become a standard feature in ecommerce platforms, creating opportunities for new partnerships and revenue streams.
2. Unified Dashboard Viewer - Providing a single dashboard viewer for ecommerce tools will become a standard feature, streamlining the process for sellers and creating opportunities for platform providers to differentiate through enhanced features and customization options.
3. Social Media Integration - Integrating social media platforms like Instagram for product promotions will become a standard feature in ecommerce platforms, creating opportunities for increased customer engagement and new revenue streams through social commerce.
Industry Implications
1. Ecommerce Platforms - Ecommerce platform providers can differentiate themselves by integrating with large online marketplaces, providing a unified dashboard viewer, and offering social media integration features.
2. Online Marketplaces - Large online marketplaces like Amazon and eBay can expand their reach and revenue by partnering with ecommerce platform providers to offer their services to small businesses and entrepreneurs.
3. Social Media Platforms - Social media platforms like Instagram can increase engagement and revenue by partnering with ecommerce platform providers to offer their services for product promotions and social commerce.
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