The Pure Grit BBQ offers sauce kits that are specifically designed for vegan barbecue. The kits, developed by the company's founder Kerry Fitzmaurice, were created to promote tasty alternatives to meat-based grilling. Fitzmaurice, who had to delay plans to open a vegan BBQ restaurant due to pandemic restrictions, decided to focus on building out an e-commerce platform that empowers consumers to make their own vegan BBQ.
The Pure Grit BBQ Kits consist of three flavoring options: the BBQ Sauce, the Hot Stuff, and the BBQ Blend. Each sauce has a unique flavor profile that works well independently or alongside the other sauces. The Pure Grit BBQ Kits can be ordered on the company's website. The site also includes numerous vegan BBQ recipes to bring the sauces to life during the summer BBQ season.
Image Credit: Pure Grit BBQ
What Makes This Trend Stand Out
- Vegan BBQ Sauce Kits
- Creating vegan BBQ sauce kits to empower consumers to make their own plant-based BBQ at home.
- Alternative Meat-based Grilling
- Providing tasty alternatives to traditional meat-based grilling through the use of vegetable-based sauces.
- Promoting Veganism
- Promoting veganism by providing flavorful sauces that can replace traditional meat-based grilling products.
Sectors Adopting This
- Plant-based Eating
- Creating vegan BBQ sauce kits for those who are interested in plant-based eating and want to try meat alternatives.
- Retail
- Providing new and unique products such as plant-based BBQ sauce kits to retail stores in order to attract vegan and vegetarian customers.
- Food and Beverage
- Introducing new and innovative flavors for plant-based BBQ sauce kits and other vegetarian products to the food and beverage industry.
