The Real Good Spicy BBQ Sauce Has 70% Less Sugar Than Alternatives
Michael Hemsworth — July 20, 2022 — Marketing
References: realgoodketchup & foodbev
The Real Good Spicy BBQ Sauce is a new product from the UK-based condiment brand for consumers to pick up in place of the alternative options on the market.
The sauce is characterized by its plant-based recipe that has 70% less sugar and salt than other varieties on the market. The condiment is formulated with lime, coriander and chipotle chilli to give it a distinct flavor profile that's decidedly more artisanal than others. Arriving at Ocado locations in the UK, the sauce comes in 485-gram squeeze bottles priced at £3 each.
Founder Elizabeth Jones commented on the new Real Good Spicy BBQ Sauce saying, "Our Real Good Spicy BBQ Sauce recipe is in keeping with our low sugar and salt promise, with 70% less sugar and salt than other barbecue sauces. Our Smoked BBQ Sauce has proved very popular with our customers, so we are confident that a Spicy version will be well received.”
The sauce is characterized by its plant-based recipe that has 70% less sugar and salt than other varieties on the market. The condiment is formulated with lime, coriander and chipotle chilli to give it a distinct flavor profile that's decidedly more artisanal than others. Arriving at Ocado locations in the UK, the sauce comes in 485-gram squeeze bottles priced at £3 each.
Founder Elizabeth Jones commented on the new Real Good Spicy BBQ Sauce saying, "Our Real Good Spicy BBQ Sauce recipe is in keeping with our low sugar and salt promise, with 70% less sugar and salt than other barbecue sauces. Our Smoked BBQ Sauce has proved very popular with our customers, so we are confident that a Spicy version will be well received.”
Trend Themes
1. Low-sugar Sauces - Opportunity to create more sauces with plant-based recipes that have a lower sugar content than traditional alternatives, appealing to health-conscious consumers.
2. Artisanal Flavors - Opportunity to develop unique flavor profiles using ingredients such as lime, coriander, and chipotle chili to differentiate from mass-produced sauces.
3. Plant-based Condiments - Opportunity to create more plant-based condiments for consumers looking for vegan and vegetarian options, leveraging the health and environmental benefits of plant-based diets.
Industry Implications
1. Food Manufacturing - Manufacturers can innovate to appeal to health-conscious consumers with more plant-based, low-sugar sauces and condiments with unique flavor profiles.
2. Retail - Retailers can capitalize on the trend by offering a wider selection of plant-based and low-sugar sauces and condiments, creating a more diverse and healthier product offering.
3. Hospitality - Restaurants and food service businesses can meet the demand for healthier options by incorporating plant-based, low-sugar sauces and condiments with unique flavor profiles into their menu offerings.
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