Orange Glou got its start in 2019 as the world's first and only orange wine club and the brand recently opened the doors to a first-of-its-kind wine shop in NYC that's entirely devoted to orange wine. Within the store, guests will find a curated selection of the best orange wines from around the world. As Orange Glou sommelier and founder Doreen Winkler told Food & Wine, "For years I've seen and personally fueled the growth of consumer interest in orange wines. To match this growing demand, more and more producers have been getting into the orange wine game, creating more variety and helping to expand the reach of this style of wine."
On-site guests may also sign up for the subscription service and members can pick up their monthly allotment of three or six bottles.
Why This Trend Is Growing
- Orange Wine Trend
- The rise of orange wine as a distinct wine category offers opportunities for wine producers and retailers to create upscale, niche brands and products.
- Speciality Wine Shops
- Speciality wine shops offer a unique and curated selection of wines, providing diverse options to customers looking for something new and exciting.
- Subscription Wine Services
- Subscription wine services offer a convenient way for customers to try new and interesting wines on a regular basis, while also providing a consistent source of revenue for wine producers.
Industries Being Reshaped
- Wine Production
- Wine producers can capitalize on the growing demand for orange wine by creating unique blends and varietals that cater to consumers' increasing interest in this distinct wine category.
- Wine Retail
- Wine retailers can tap into the orange wine trend by offering a diverse selection of wines, hosting tastings and events, and providing education on this unique category to customers.
- Subscription Services
- Subscription services can capitalize on the increasing popularity of niche markets such as orange wine by providing customers with exclusive access to curated selections of unique products.
