The Wild Child Brings Skin Contact Wine to the NA Category
Laura McQuarrie — September 11, 2024 — Lifestyle
References: drinksovi & thedieline
Following the success of its 2022 Chenin Blanc release, Sovi debuted a sparkling orange wine with less than 0.5% ABV called The Wild Child. Sovi says, "Our 2023 Sparkling Orange wine is a first of its kind for NA wine. Our intention is that with each rambunctious, soulful pour, The Wild Child will fling the door open to adventurous, live-in-the-moment memory-making and pairing possibilities."
Made with Pinot Gris grapes, this copper-colored wine gets its distinctive hue from extended skin contact during the fermentation process, all while taking on additional tannins, texture and complexity. This new non-alcoholic wine delivers the uniqueness and full-flavor experience non-drinkers and sober-curious consumers are after, and supports sustainable farming practices free from herbicide use.
Made with Pinot Gris grapes, this copper-colored wine gets its distinctive hue from extended skin contact during the fermentation process, all while taking on additional tannins, texture and complexity. This new non-alcoholic wine delivers the uniqueness and full-flavor experience non-drinkers and sober-curious consumers are after, and supports sustainable farming practices free from herbicide use.
Trend Themes
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Non-alcoholic Wine Innovation — The rise of non-alcoholic sparkling orange wines offers a fresh alternative to traditional alcoholic beverages, appealing to sober-curious individuals and those seeking unique flavors.
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Skin-contact Fermentation — Extended skin contact during fermentation, as seen in Sovi's new offering, introduces deeper colors and additional complexity, capturing the interest of consumers looking for distinct wine experiences.
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Sustainable Wine Production — Prioritizing sustainable farming and avoiding herbicides, brands like Sovi are gaining traction among environmentally-conscious consumers who value ethical production methods.
Industry Implications
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Non-alcoholic Beverages — The non-alcoholic beverage industry is expanding rapidly, driven by innovative products like non-alcoholic sparkling orange wines that cater to evolving consumer preferences.
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Alternative Alcohol Market — The burgeoning alternative alcohol market is seeing innovative entries such as low-ABV sparkling wines that provide complex flavors without high alcohol content.
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Sustainable Agriculture — The sustainable agriculture industry benefits from wine producers who commit to environmentally-friendly practices, aligning with increasing consumer demand for ethically-made products.
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