Gérad Bertrand, the beloved wine brand, recently expanded its portfolio with the introduction of the new Orange Gold 2020 wine. The organic wine seeks to blend Georgian tradition with a southern French modern twist for an unparalleled palette experience. Created from Marsanne, Chardonnay, Viognier, Muscat, Mauzac, and Grenache Blanc, the wine boasts white flowers, grapefruit, orange water, and candied fruit aromas.
According to Bertrand, the new wine features "an unusual profile and remarkable finesse and subtlety, reflecting the vibrancy, minerality and freshness of the south of France." The Orange Gold 2020 is now available online for $12.50 a bottle.
As more consumers seek out orange wines, we can expect more brands to launch their own variations of the vino.
Image Credit: Gérad Bertrand
Why This Trend Is Growing
- Organic Orange Wines
- As more consumers seek out orange wines, wine brands can explore opportunities to create and market their own versions of this unique and trending type of wine.
- Blending Traditions
- The introduction of new wines that blend traditional wine-making techniques with modern twists can pave the way for disruptive innovation in the wine industry.
- Palette Experience
- The rise of wines that offer a unique and unparalleled palette experience can inspire other industries such as gourmet food and mixology to explore new flavor combinations and offerings.
Industries Being Reshaped
- Wine Industry
- The trend towards organic orange wines presents opportunities for wine brands to experiment, innovate, and stand out in a crowded market.
- Food and Beverage Industry
- The trend towards unique palette experiences in the wine industry can inspire other food and beverage industries to experiment with new and unconventional flavor combinations.
- Hospitality Industry
- Hotels and restaurants can differentiate themselves by incorporating unique and trendy wine offerings like organic orange wines into their menus and wine lists.
