Wild Roots Spirits, a Portland-based boutique spirits label, has announced the launch of 'Orange & Bergamot Infused Gin,' the newest addition to the brand's award-winning lineup of organic infused spirits.
The new expression infuses the brand's premium gin with extra-sweet oranges and aromatic bergamot, lending it a sophisticated citrus flavor. In addition, the new expression arrives with a 44% ABV and will be sold exlclusively in the state of Oregon.
“We have perfected this new infusion and know folks are going to love this new bright and citrusy addition. Wild Roots Orange & Bergamot Infused Gin is the perfect blend to transition all the Wild Roots lovers out there from summer to fall, and again from fall to winter," said Ali Joseph, Co-Owner of Wild Roots Spirits.
Image Credit: Wild Roots Spirits
What's Driving This Trend
- Citrus-infused Spirits
- There is an opportunity for other boutique spirit labels to create citrus-infused spirits to attract consumers who enjoy unique, sophisticated flavors.
- Exclusive Local Product Launches
- More boutique brands can launch exclusive products to specific regions to drive local pride while also creating a sense of exclusivity that drives demand.
- Organic Infused Spirits
- Consumer demand for organic products continues to grow, so there is an opportunity for more spirits brands to develop organic infused spirits to cater to this trend.
Who This Affects Most
- Craft Spirit Distilleries
- For craft spirit distilleries, developing unique infused spirits presents an opportunity to differentiate themselves from larger companies and cater to consumer demand for innovative flavors.
- Local Liquor Stores
- Local liquor stores can leverage the exclusive launches of boutique brands to drive traffic and sales from consumers who want to try something new and unique to their region.
- Organic Food and Beverage Industry
- The demand for organic products continues to grow, creating an opportunity for organic food and beverage brands to expand into the organic infused spirits market to capture this trend.
