Glossier, the DTC brand, announced that it will step back into the world of brick-and-mortar retail with three new stories this year.
The announcement was made by Emily Weiss, the Glossier Chief Executive Officer. One of the new stores will be located in Seattle which will open in August. Another store will be located in Los Angeles and will open in the fall and another store will open in London during the winter. Weiss also stated that the DTC brand has an "exciting retail roadmap," that will help Glossier grow. The road map will involve opening more retail locations in 2022.
"Each of these stores is designed to inspire everyone to find joy and confidence in their personal beauty style, with a customer journey centered around self-discovery and belonging. People first, products second," said Weiss.
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