Historic Architecture-Accenting Renovations

Fosters + Partners Restored the Palazzo Marignoli

Palazzo Marignoli is an eclectic palace in Rome, located near the Piazza Colonna in the center of Rome. The building was built between 1878 and 1883 by architect Salvatore Bianchi and originally served as the home of Marquis Filippo Marignoli. As such, the architecture is very telling of the aesthetic sensibilities of the time.

Fosters + Partners recently converted the Palazzo Marignoli into an Apple Store. The project saw the uncovering of many historic features and opened up a central courtyard that is open to the public. Centering the aesthetic visual history of the building was a key concern for the architectural firm and one can clearly see this in the portions of the building that Foster + Partners focused on bringing out.

Image Credit: Dezeen

Historic Architecture Preservation
Revitalizing historic buildings highlights the value of architectural and cultural heritage.
Adaptive Reuse
Transforming old and unused structures into modern functional spaces while respecting their original design and character.
Heritage Tourism
Promoting tourism through the preservation of historic buildings and their stories, creating a unique and authentic visitor experience.

Who This Affects Most

Architecture
Planning and designing restoration projects, while protecting cultural heritage and infusing modern and functional features.
Real Estate
Acquiring historic properties, preserving their integrity and enhancing their value through adaptive reuse, attracting cultural-minded tenants and visitors.
Retail
Incorporating distinctive historic spaces into modern retail experiences, creating unique and memorable customer journeys while showcasing history and design.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 2%
Freshness 10%