Polish supermarket brand Żabka reached plastic neutrality in its private label products. The eco-friendly initiative moved Żabka toward contributing to a more circular economy by making small changes to its products. For example, products from the Foodini, Wycisk, OD NOWA, and shoty S! private label brands are now bottled using 100% recyclable materials which helps facilitate plastic neutrality.
The pursuit of plastic neutrality also led to the rollout of return devices that allow consumers to recycle bottles from private label products which Żabka then reuses. In adopting practices that catalyze plastic neutrality, Żabka shows good intentions and corporate responsibility to consumers. The integration of recyclable packaging into private label products provides an eco-friendly advantage to the brand.
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