The online mattress retailer Casper created this unique mobile showroom called the Napmobile. Consumers are encouraged to test the mattresses in the showroom before conveniently ordering their favorite bed online.
The Napmobile looks like a trailer and boasts four garage-like doors on its side that reveal different mattress types. The truck tours across America to offer naps to those in need -- when someone is taking a nap, the vehicle's doors will close and read “nap in progress.”
Additionally, there are phones located in each bed-testing area that nappers can use to listen to bedtime stories and help them fall asleep. This clever marketing tool will build personal relationships with consumers and bring the e-commerce mattress shop directly to consumers.