Photographer Arnaldo Anaya Lucca captures the vintage-inspired Polo Ralph Lauren Summer 2014 campaign. Entitled "Wimbledon", this advertorial series features models Emilio Flores, Lance Raftery, Leo Eller and others who channel preppy tennis players.
The black-and-white image set captures models as they show of some moves on the court and socialize in the stands while sporting the iconic American label's pieces. The fashions include navy, black and white blazers, knotted knits, and classic polo tees that exude sophistication and are reflective of the label's elegant legacy.
The Polo Ralph Lauren Summer 2014 campaign captures aristocracy-inspired images that are reminiscent of the 1920s. Models rejoice their tennis successes while wearing a range of sophisticated pieces, designed with a sporty aesthetic in mind.
Key Themes Behind This Trend
- Vintage-inspired Fashion
- Disruptive innovation opportunity: Create a modern twist on vintage-inspired clothing, combining nostalgia with contemporary style.
- Sports-inspired Fashion
- Disruptive innovation opportunity: Develop a line of clothing that seamlessly combines sports functionality with high-end fashion.
- Preppy Style
- Disruptive innovation opportunity: Reinvent the preppy style by incorporating sustainable materials and ethical manufacturing practices.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Utilize technology such as 3D printing and AI to revolutionize the fashion production process.
- Sports Apparel
- Disruptive innovation opportunity: Integrate smart textiles and wearable technology into sports apparel to enhance performance and comfort.
- Sustainable Fashion
- Disruptive innovation opportunity: Pave the way for a sustainable fashion industry by developing innovative eco-friendly materials and practices.
