This Grand Marnier Ad Discusses the Importance of Legacy

 - Jan 20, 2015
References: & youtube
This absorbing Grand Marnier ad manages to convey the brand's heritage and old-fashioned values without sounding out of date or irrelevant. Rather, the ad does a great job in paying tribute to the brand's history, and to the "7 generations of artistry and expertise" who have kept the brand going.

The ad begins with a narration from the company's 6th generation vice chair, the only woman who works there. She rattles off a list of family members who work at Grand Marnier, driving home the fact that it's a family-owned business and product.

The ad also features narration from Grand Marnier's 60 year old cellar master and master blender. He speaks with great emotion and conviction about the importance of thinking about the next generation when creating a quality beverage.