To pump up the city for the upcoming NBA season, the Philadelphia 76ers have released an unconventional basketball team video. Rather than focusing on the current team and its young players, the team decided to reintroduce the entire city's rebellious roots and long history of NBA success.
The 90-second ad spot is a fast-paced montage that weaves together old basketball footage from previous teams, historical landmarks of the city and its crop of up-and-coming players. The video even features a number of die-hard fans who go as far as getting the team's logo tattooed on themselves.
In appealing to the past, the 76ers hope to distract fans from the recent struggles the basketball team had. The team continues its attempt to revolutionize its brand through a new court and updated jersey designs.