Scottie Barnes Stars in a Jurassic Park-Themed Commercial
Bryce Mason — April 20, 2022 — Marketing
References: dailyhive
ESPN and Toronto Raptors rookie sensation Scottie Barnes have teamed up with Universal Pictures to create a new Jurassic Park-themed movie trailer. Barnes has quickly made a name for himself around the National Basketball Association and continues to be a star off the court as well.
Barnes is featured alongside NBA analyst Richard Jefferson and Hall of Famer Kareem Abdul-Jabbar in a 30-second dinosaur-themed commercial for the blockbuster film Jurassic World: Dominion. The Raptors formed their identity and logo in 1993 during the rise of the Jurassic Park franchise, so it only makes sense that one of the team's very best delivered this performance
The commercial couldn't have come at a better time as the Raptors take on the 76ers in the first round of the playoffs, with thousands of fans set to make their presence felt outside Scotia Bank Arena in what they call their very own ‘Jurassic Park.‘
Basketball fans and movie fanatics can expect the latest release in the Jurassic Park series in theaters on July 10.
Image Credit: ESPN
Barnes is featured alongside NBA analyst Richard Jefferson and Hall of Famer Kareem Abdul-Jabbar in a 30-second dinosaur-themed commercial for the blockbuster film Jurassic World: Dominion. The Raptors formed their identity and logo in 1993 during the rise of the Jurassic Park franchise, so it only makes sense that one of the team's very best delivered this performance
The commercial couldn't have come at a better time as the Raptors take on the 76ers in the first round of the playoffs, with thousands of fans set to make their presence felt outside Scotia Bank Arena in what they call their very own ‘Jurassic Park.‘
Basketball fans and movie fanatics can expect the latest release in the Jurassic Park series in theaters on July 10.
Image Credit: ESPN
Trend Themes
1. Athlete-fronted Film Ads - More brands can utilize athletes as endorsers and leading stars of commercials to connect with fans and moviegoers alike.
2. Cross-industry Collaborations - Companies can partner with other industries to create unique and attention-grabbing marketing campaigns, taking advantage of each other's audiences and strengths.
3. Nostalgia Marketing - Brands can tap into consumers' nostalgic feelings and link their products to beloved movies, TV shows, or characters to create emotional connections and boost sales.
Industry Implications
1. Sports Marketing - Sports teams and athletes can use their popularity and influence to endorse brands, films, and products and further capitalize on their fan base.
2. Film Industry - Movie studios and production companies can work with sports leagues and teams to create promotional content and cross-promote their releases to reach wider audiences.
3. Entertainment Marketing - Entertainment companies and brands can use nostalgia and fandom to market their products and experiences to consumers looking to relive their favorite movies and moments.
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