Toys play a critical role in shaping the minds of children in the way they understand and express their passions -- with that being said, the July 2018 Toys trends offer educational and creative elements in fun experiences. As toys contribute a strong impact on young minds, the trends this month reflect empowering components in representation as well.
An example of an educational toy is the Smartiboy Kit by The Crafty Robot -- it allows kids to create their own robots using an AI technology. The Coloured Goodies dolls are toys specifically created to empower young girls by expanding traditional doll's visual representation and altering the standards of beauty.
Playing with toys doesn't have to be constrained to the youth, there are toys designed for adult entertainment as well. Some examples of this include LEGO's Bugatti Chiron Kit for car and puzzle lovers, and the Superheroine blank female action figure for artistic customization and creative expression.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
