To build upon the inherently playful nature of Jell-O, The Kraft Heinz Co. is launching Jell-O Play and introducing it as "a toy you can eat."
The Jell-O Play kits come in many different types that include plastic molds, edible stickers and shapely cookie cutters, all of which encourage imagination and interactivity. All of the kits come in at less than $5 and come in fun ocean, jungle and construction themes.
With the new Build & Eat Kit, kids will be able to use gelatin just like LEGO building blocks. Kids will also find themselves inspired by the kit containing Edible Stickers, which includes instant pudding mix in chocolate "edible mud" and vanilla "edible sand" flavors.
Playful Gelatin Kits
More Stats +/-
Ghoulish Sorceress Cocktails
Luminous Gelatin Shooters
Apple Pie Shooters
Natural Gelatin Desserts
Deep-Fried Gelatin Desserts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.