To build upon the inherently playful nature of Jell-O, The Kraft Heinz Co. is launching Jell-O Play and introducing it as "a toy you can eat."
The Jell-O Play kits come in many different types that include plastic molds, edible stickers and shapely cookie cutters, all of which encourage imagination and interactivity. All of the kits come in at less than $5 and come in fun ocean, jungle and construction themes.
With the new Build & Eat Kit, kids will be able to use gelatin just like LEGO building blocks. Kids will also find themselves inspired by the kit containing Edible Stickers, which includes instant pudding mix in chocolate “edible mud” and vanilla “edible sand” flavors.