Connected Cube Games

The GoCube is a Smart Reimagining of the Rubik's Cube

The Rubik's Cube is one of the most popular and famous toys ever created thanks to a classic design that has lasted the test of time with virtually no major changes, and while the GoCube still keeps the mechanics that made Erno Rubik's invention such a hit, the new toy adds features that make it even more fun. The cube toy connects to an app that gives players learning opportunities as well as the ability to compete against others.

The GoCube is outfitted with smart sensors that constantly measure and monitor the cube's position and relay that information to the accompanying app. The app thus gives live updates of the cube's current position, and it can help guide players through strategies to improve their speed and skill.

Smart Cube Toys
Integrating smart sensors and companion apps into traditional cube toys for enhanced gameplay, learning, and competition
Gamification of Traditional Toys
Adding technology and gaming features to classic toys to attract new audiences and enhance the play experience
AI-powered Learning Toys
Utilizing artificial intelligence to create interactive and educational play experiences with traditional toys

Industries Being Reshaped

Toy Industry
Creating new product lines or updating existing ones with smart sensors and companion apps to add value and attract a tech-savvy audience
Edtech Industry
Partnering with toy companies to create AI-powered learning toys and games that promote STEM learning and problem-solving skills
Gaming Industry
Incorporating traditional toys into gaming experiences or creating new video games that integrate classic toys with smart sensors and companion apps
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 83%
Freshness 8%