Chic Americana Board Games

The Shinola Backgammon & Checkers Game Set is Premium

The Shinola Backgammon & Checkers Game Set is a modern take on a classic pastime that will provide players with a premium way to play that is achieved with high-quality materials. Featuring hand-poured resin tiles that can be used for playing both backgammon and checkers, the board game features dual-sided design that is made with a white oak box that has been lacquered black. The unit is positioned as being a premium piece of equipment for the home that won't look out of place in modern living spaces when not in use.

The Shinola Backgammon & Checkers Game Set is priced at $350 and acknowledges the increasing popularity of antiquated pastimes amongst consumers, even as technology continues to dominate more of our attention.

Premium Board Game Sets
There is an opportunity for companies to create high-end and luxurious board game sets to cater to consumers seeking a premium gaming experience.
Dual-sided Design
Companies can explore the concept of dual-sided board games that offer multiple game options to provide players with more variety and value.
Revival of Antiquated Pastimes
There is a growing trend of consumers embracing antiquated pastimes, presenting an opportunity for businesses to tap into the nostalgia and create modern versions of classic games.

Industries Being Reshaped

Luxury Goods
Luxury goods companies can capitalize on the demand for premium board game sets by creating exquisite and high-quality gaming products that cater to affluent consumers.
Toy and Game Industry
The toy and game industry can innovate by developing dual-sided board games that offer versatile gameplay options to attract a wider audience and enhance the gaming experience.
Home Decor and Interior Design
The home decor and interior design industry can incorporate stylish and aesthetically pleasing board games into their product offerings, providing consumers with visually appealing and functional items for their living spaces.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 45%
Freshness 8%