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Premium Toys' Sweet Pups Morph from Plush Dogs to Realistic Sweets

 - Jun 19, 2018
References: premiumtoys & toyworldmag
Premium Toys' Sweet Pups are a series of plush dog toys that can be flipped inside-out to take on the look of realistic baked goods. In all, there are 12 puppy breeds for kids to collect, which are accented by four different patisserie scents.

While Raisin Pup, Buddy Roll and Rocky Roll are characters that all transform into different kinds of plush baked rolls, Pretty Poodle, Romeo and Rex boast the ability to change into colorful macarons.

To play up the fun theme of the plush puppy toys, Premium Toys presents the toys in their baked good form, with transparent outer packaging and playful display units that resemble the way real food items are commonly stocked and sold in stores.