In celebration of the Hennessey 250th Anniversary, the French cognac brand has released a special edition blend, a world touring historical exhibit and a digital time capsule project. The unique touring exhibit is a chance for the longstanding brand to re-educate consumers on its heritage and unique history.
The time capsule project involves individuals digitally toasting the brand's milestone on social media by sharing an image and a message to a geotagged interactive map. The unique social media engagement strategy connects the brand with individual consumers through Facebook and an email capture. A winner from the Hennessey Time Barrel entrants will receive a tour of the brand's routes in France.
Also apart of the Hennessey 250th Anniversary celebrations, a Time Barrel exhibit providing an interactive history of the brand will be touring globally beginning in China in April 2015.
What Makes This Trend Stand Out
- World Touring Exhibits
- The global touring exhibit trend provides an opportunity for brands to engage with consumers and educate them about their unique heritage and history.
- Digital Time Capsules
- Digital time capsule projects on social media offer brands a chance to connect with individual consumers and create engaging, interactive experiences.
- Special Edition Blends
- Releasing special edition blends allows brands to commemorate milestones and create excitement among consumers.
Sectors Adopting This
- Cognac
- The cognac industry can use world touring exhibits and digital time capsules to promote their brands and educate consumers about their heritage and products.
- Marketing and Advertising
- Marketing and advertising agencies can help brands create and execute engaging digital time capsule projects to connect with consumers and build brand loyalty.
- Tourism
- The tourism industry can leverage world touring exhibits to attract visitors and showcase the unique history and heritage of different destinations.
