New Zealand wine brand, Stoneleigh, shows how nature can appear in the most unexpected places, bringing a ‘Wonder of Nature’ to inner city Auckland. Check out the video above to see how Stoneleigh surprised and delighted Auckland with its multi-sensory urban oasis.
Enjoyed the music? Stoneleigh partnered with New Zealand recording artists, Mt Eden, whose song ‘Drive’ evokes the flavours of Stoneleigh wine in sound. As a thank you to fans, Stoneleigh and Mt Eden have made the track available for free download>.
Visit Stoneleigh to learn how they're capturing the essence of New Zealand's most acclaimed winemaking region.
What's Driving This Trend
- Pop-up Wine Mixers
- Opportunity to create unique and immersive wine experiences in non-traditional venues.
- Multi-sensory Marketing
- Innovative ways to engage customers beyond taste by incorporating music, art, and unexpected senses.
- Collaborative Partnerships
- Opportunities to leverage partnerships with local artists to create unique brand experiences.
Who This Affects Most
- Wine Industry
- Opportunity for wineries to expand their reach with pop-up events that appeal to new audiences.
- Event Planning
- Opportunity to offer turn-key pop-up event experiences for wineries, or partner with wineries to create unique experiences.
- Music Industry
- Opportunities for musicians to integrate with brands and expand their reach beyond traditional album sales.
