House of Peroni's latest installation is inspired by the cultural mecca that is Rome.
They say that, when in Rome, you should do as the Romans do. Though this installation isn't exactly in Rome -- it's in a London townhouse -- it's a pretty close approximation of what the Italian capital offers in terms of food, drink, film and design.
Guests are welcomed with an estimation of a Roman Garden; upon entering, they are greeted by UF05's beautiful blue-and-white installation. The multi-sensory experience continues with the Orange Garden, a visual masterpiece featuring a mirrored column and keyholes that screen clips of films from the likes of Simon Songhurst and Gabrielle Rigon. To top things off, three bars and one restaurant offer delicious, regional cuisine and seasonal beverages.
What Makes This Trend Stand Out
- Cultural Installations
- Opportunity for businesses to create immersive and multi-sensory experiences inspired by different cultures.
- Film-inspired Installations
- Potential for businesses to create interactive installations that incorporate film elements to enhance the visitor experience.
- Regional Cuisine
- Rising trend of showcasing and celebrating regional cuisines in immersive dining experiences.
Sectors Adopting This
- Hospitality
- Innovation opportunity for hotels, restaurants, and event spaces to create unique and culturally immersive installations.
- Film and Entertainment
- Opportunity for film and entertainment companies to collaborate with immersive experience creators to captivate audiences in new ways.
- Food and Beverage
- Potential for restaurants and food establishments to offer immersive dining experiences that celebrate regional cuisines.
