While many people don't need a particular reason to grab a pint after work, there are plenty of experiential bars that fuse an activity with casual libations. Whether you are looking to work on your ping pong skills while sipping a beer or enjoying a martini while getting a manicure, clever business owners are realizing the potential in creating an experience that appeals to all senses.
The progression toward experiential bars can be compared to the movement toward experiential retail. As consumers can enjoy their alcoholic beverage of choice at home just as consumers can do the majority of their shopping online, the retail industry and hospitality and entertainment in particular are tasked with finding unique ways to draw people in.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 97%
Freshness 8%
