Habitat Pure's Fragrance Bar Provides a Multi-Sensory Experience
Laura McQuarrie — January 8, 2015 — Marketing
References: habitat.fr & mailmovement
Launched by French furniture brand Habitat, Habitat Pure is a scent bar in Paris that introduces visitors to a line of four fragrances. This includes Pure Cardinal, Pure Imperial, Pure Oriental, Pure Thermal and Pure Cardinal, which are presented in the store for purchase as scented candles, ceramics, bouquets, room sprays, hand creams, lotions.
The open, airy arrangement seems to be like a cross between a modern apothecary and a premium perfume shop. With luxuriant fixtures in the store made from white marble and padded felt, there's plenty to look at, smell and touch in this multi-sensory store. Although the fragrance collection may seem like an unusual focus for the furniture brand, it simply stresses the benefits of aromatherapy as an important part of well-being and healing in the home.
The open, airy arrangement seems to be like a cross between a modern apothecary and a premium perfume shop. With luxuriant fixtures in the store made from white marble and padded felt, there's plenty to look at, smell and touch in this multi-sensory store. Although the fragrance collection may seem like an unusual focus for the furniture brand, it simply stresses the benefits of aromatherapy as an important part of well-being and healing in the home.
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