Meiji University professor Homei Miyashita developed Taste the TV (TTTV) as a multisensory television display that simulates the flavors of food. Thanks to 10 flavor canisters, the technology has the ability to mix and match flavors in order to bring flavors shown on-screen to life. To make the experience as hygienic as possible, film is layered atop the display for individual users.
This technology has the potential to help people experience cuisines from across the world without needing to travel, and it promises to enhance a wide range of content, from documentaries to cooking shows. As Miyashita describes, "The goal is to make it possible for people to have the experience of something like eating at a restaurant on the other side of the world, even while staying at home."
Key Themes Behind This Trend
- Multisensory Displays
- The development of multisensory displays that can generate audio, visual, and olfactory experiences provide an opportunity for companies to immerse consumers in their products or services.
- Flavor Technology
- Incorporating flavor technology into various products not only enhances the sensory experience for consumers but also creates a new market for companies to explore.
- Virtual Culinary Experiences
- Virtual reality and other technologies can create virtual culinary experiences, offer new and exciting ways to engage customers and train restaurant or food service staff.
Where This Applies
- Entertainment Industry
- The entertainment industry can use multisensory displays to create immersive experiences that go beyond traditional formats like movies or gaming.
- Food Industry
- The food industry can use flavor technology to create innovative products and services that provide consumers with new and exciting culinary experiences.
- Tourism Industry
- Virtual culinary experiences can create opportunities for the tourism industry to offer unique experiences that showcase local cuisine and attract visitors from different parts of the world.
