The 2014 Heinz Super Bowl commercial marks the ketchup company’s return to Big Game advertisements after a long 16-year absence. The Heinz ad that will bring it back into the game is called "Hum" and it is set to the tune of "If You’re Happy and You Know It (Clap Your Hands)." The commercial is quite playful and features people tapping the bottoms of glass Heinz bottles in tune to coax the condiment out of the bottles.
The commercial is fun and playful, but it ends on a somewhat crude note when a woman is shown trying to squeeze the last bit of ketchup from a plastic bottle and the sound is likened to breaking wind.
Why This Trend Is Growing
- Musical Condiment Commercials
- Opportunity to create engaging advertisements that incorporate music and playfulness to capture consumer attention.
- Return of Super Bowl Commercials
- Opportunity for brands to make a comeback in the Super Bowl advertising arena after a long absence.
- Sound in Advertising
- Opportunity to use sound effects creatively in advertisements to evoke emotions and enhance brand messaging.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to create memorable and entertaining commercials that resonate with consumers.
- Advertising and Marketing
- Opportunity for advertising agencies to develop innovative strategies for capturing audience attention through music and playful elements.
- Plastic Packaging
- Opportunity for manufacturers to improve the design and functionality of plastic packaging to enhance user experience and eliminate negative associations.
