Brazilian instrument manufacturer Kian Guitars collaborated with ad agency RC Comunicação in order to create the 'Guitar Poster.' Conceived to promote Kian, the wooden poster was built to function as a fully playable instrument. The Guitar Poster was crafted with the same techniques used to create an actual guitar. As a result, it can be plugged into an amp to produce music just like a real instrument.
The intricate poster was crafted out of premium reforestation wood. Beautifully designed lettering that reads "A sound of your own" was etched onto the wood using machinery. Beside the text is the upper half a guitar complete with metal strings and a jack hole for an amp. All of this was created by a craftsman from Kian Guitars to prove how effective Kian is at creating custom guitars.