The Drake OVO Fest has become an annual event in Toronto, Canada for the past four years. Heartbreaker Drake brings special guests with him each year to wow the crowds. These rapper-inspired related products include novelty items as well as clothing collaborations that are sure to win over fans alike.
This year the OVO Fest will be held on August 4th and August 5th at the Molson Canadian Amphitheatre. I know I am very excited about the event and cannot wait for tickets to go on sale. One thing I absolutely love about concerts and festivals is the cool gear you can pick up because it's exclusive to the event taking place. Leaving with a concert t-shirt, lanyard or even a poster makes the night much more memorable.
SCORE
3.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 63%
Freshness 8%
