DJ-Inspired Timepieces

The BPM Watch by Mr Jones Watches is a Tribute to Tom Middleton

The BPM Watch marks the fourth timepiece in the Mr. Jones Watches collaboration project. Designer Crispin Jones has undertaken the task of designing watches with five individuals who "have an interesting relationship to time." This one in particular centers around nocturnal DJ Tom Middleton.

As a tribute to this DJ, the BPM Watch actually counts the beats-per-minute for the music he spins. The face itself features a minimalistic design that makes it easy to read. Check out the video above to learn how to use it properly.

Minimalistic Timepieces
Opportunity for designers to create sleek and simplistic watches that prioritize ease of reading.
Musically Inspired Watches
Innovation opportunity for timepieces that incorporate features specific to musicians and DJs, such as the beats-per-minute counter.
Collaborative Design Projects
Potential for designers to collaborate with individuals from various fields to create unique and customized watches.

Where This Applies

Watchmaking
Opportunity for watch manufacturers to tap into the market for minimalistic and music-inspired watches.
Music and Entertainment
Innovation opportunity for music and entertainment companies to collaborate with watch designers to create customized timepieces for musicians and DJs.
Fashion and Accessories
Potential for fashion and accessories brands to incorporate sleek and minimalistic watches into their product offerings.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 88%
Freshness 8%

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