‘The Right Side’ advertisement by The Cruz Roja Colombiana (Red Cross Columbia) puts out a call for volunteers in a very unusual way, appealing to the youth that frequently listen to radio in Columbia.
The radio advertisement takes advantage of stereo sound and although both channels depict disastrous scenarios, one is steeped in despair and the other at least shows that there is some hope. The ‘Wrong Side’ plays messages like "If there was a disaster, I wouldn’t doubt for a second to run away," while ‘The Right Side’ reiterates a more positive "If there was a disaster, I wouldn’t doubt for a second to run away for help."
The campaign by the TBWA agency in Medellín is nicely recapped with a video and the effect is of course best if you watch and listen while wearing a pair of headphones.
Back-and-Forth Audio Ads
More Stats +/-
Religious Iconography Lace Tights
Disaster as Inspiration
Crowdsourced Wish-Granting Services (UPDATE)
Elaborate Fruit-Based Tapestries
Social Disaster Response Graphics
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.