In attempt to raise larynx cancer awareness and to discourage its biggest contributor to the cancer – smoking -- an event was created by JWT Brazil for the A.C. Camargo Cancer Center. In the video, we witness a surprised audience who were waiting for the Sao Paulo University Choir, but instead are met by the Unexpected Choir, a musical group of laryngectomy patients who lost their vocal cords due to smoking. Using prosthesis and electronic larynx and sophageal voice.
The senior choir performed interpretations of The Beatles classics like All You Need is Love and She Loves You. At the end of the performance, the patients hold up banners that say “Listen to this choir’s voice: Don’t smoke” in front of a standing ovation of people applauding and cheering.
Key Themes Behind This Trend
- Cancer Awareness Campaigns
- Opportunity for innovative campaigns using unexpected and creative ways to raise awareness about different types of cancer.
- Alternative Vocalization Techniques
- Disruptive innovation potential in developing new techniques and technologies to help individuals with larynx cancer communicate and express themselves.
- The Power of Unexpected Impact
- Exploring the effectiveness of surprising and unexpected approaches in delivering powerful messages and creating emotional connections with the audience.
Where This Applies
- Healthcare
- Disruption opportunities in providing innovative healthcare solutions for larynx cancer patients, including advanced prosthetics and vocalization technologies.
- Non-profit Organizations
- Potential for non-profit organizations to leverage unconventional methods to raise funds and increase awareness for cancer research and support.
- Entertainment
- Opportunities for the entertainment industry to collaborate with patients and create unique performances that inspire and educate the audience about important health issues.
