Some mediums are built for more engaging advertising than others, so one company is making interactive radio ads. XAPPmedia is a platform that aims to turn online radio advertisements into more of a conversation by letting listeners speak back to participate in offers.
XAPPmedia is able to do this by using the microphones built into smartphones and tablets as well as ads in podcast, internet radio and streaming services. Most of the interactive radio ads sound normal, but with a call to action at the end which requests listeners to say if they want to know more. If so, they are directed to a landing page for the discount or offer. By responding with their voice, audiences can also download apps, send coupons or call the company. The platform is also hands-free.