To promote Slussen, a DJ turntable application for smartphones, Urbanears teamed up with advertising agency Uncle Grey to create the Scratch Poster.
Hung up across Copenhagen, Denmark as part of an interactive flyer campaign, the posters feature acrylic ridges in the shape of a traditional vinyl record. When scratched at with fingernails with different speeds and pressure application, these ridges reverberate with authentic musical sounds that a DJ can create through scratching the records on his or her turntable.
The Urbanears Scratch Poster was successful in encouraging musically interested consumers to interact with the ad campaign and get a feel for how much fun it is to create their own music while on the go.
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