24 Innovative Scents for the Home

From Streetwear Air Fresheners to Memory-Infused Candles

People's personal space is becoming an opportunity to show off personality now more than ever and these innovative scents for the home is just one way in which that is made possible. From fragrances inspired by memories to others that are a lot more quirky, people can either flood their home with fun or something that's unique but still flirting with tradition.

Many of these innovative scents for the home target younger generations -- specifically Millennials -- with their pop culture references to street art, bacon and more. Yet it's clear that many people enjoy the occasional playful creation for the personal space, especially if left out in the open for any guest to comment on. Conversation starter or not, these fragrances bring a je ne sais quoi quality to the home.

SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 55%
Freshness 8%

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