Lifestyle brand Stussy has collaborated with Japanese fragrance brand Kuumba International for "World Tribe," an aerosol air freshener. At first glance, it's an unusual move for both brands. Kuumba is best known for their incense sticks, while I'd associate Stussy more with an aerosol spray paint can than an aerosol air freshener.
Even so, Stussy has frequently used the tagline "Fresh Gear." Perhaps this air freshener is a more logical branding move than I thought. After all, surfers, skaters and their peers surely want their homes to smell as fresh as their gear, right?
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