Retailer-Collaborative Fall Streetwear

Stüssy Presents Another Collection Alongside DSM London

Skatewear imprint Stüssy works in collaboration alongside Dover Street Market London once again as the duo presents a new capsule of sleek streetwear staples. The new range is made up of a slew of graphic-adorned apparel that are ready to combat the colder seasons upon us.

The capsule is led by a line of graphic tees, detailed with intricate visuals that are representative of both contributing efforts. This is followed by a selection of zippered silhouettes that are defined by the custom branding at the chest and more to follow by the back. The crewneck sweaters in the capsule round out the range with a slight pop of color in the form of khaki green and minimal branding by the front.

Image Credit: Dover Street Market, <a rel='nofollow' href='https://hypebeast.com/uk/2023/9/stussy-dover-street-market-collection-lookbook'>hypebeast</a>, <a rel='nofollow' href='https://shop.doverstreetmarket.com/collections/shops-stussy'>shop.doverstreetmarket</a>

Graphic-adorned Streetwear
The new capsule features a range of graphic tees with intricate visuals, offering an opportunity for brands to create eye-catching and unique streetwear designs.
Zippered Silhouettes
The collection includes zippered garments with custom branding, providing a chance for fashion companies to innovate with functional and stylish closures.
Crewneck Sweaters with Minimal Branding
The capsule offers crewneck sweaters in khaki green with minimal branding, signaling a trend towards subtler brand representation in streetwear.

Sectors Adopting This

Fashion
The collaboration between Stüssy and Dover Street Market London showcases new opportunities for fashion brands to collaborate and create innovative streetwear collections.
Apparel
The release of the graphic-adorned and zippered garments in the capsule presents an opportunity for apparel companies to explore unique designs and functional features.
Streetwear
The collection's range of streetwear staples highlights an opportunity for streetwear brands to incorporate graphic designs, zippers, and minimal branding to stay on-trend.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 19%
Freshness 20%