Household products are typically products in which individuals invest only because of necessity, but these TRUE Air Fresheners offer a fresh and exciting perspective. The air fresheners recently underwent a packaging makeover with the help of Good Agency, and the final product is very appealing.
TRUE Air Fresheners not only offer an attractive design, they also offer three delicious scents: lemon, strawberry and a fresh frosty scent. The packaging, although simple, features a large image of a luscious strawberry, bright lemon and a scrumptious-looking ice cream cone. TRUE Air Fresheners offer a refreshing and natural twist to traditional cleaning products.
Implications - Businesses that devote their efforts to enhancing or revamping traditionally dull products will likely appeal to a wide audience. Consumers will reward those companies that are capable of transforming a dull task into one that embodies amusement and enjoyment.
TRUE Air Fresheners Offer a Refreshing Twist to Household Items
Jaime Neely — August 27, 2011 — Marketing
References: good.kz & thedieline