Taking inspiration from geographical maps, Pilot & Captain created Cardinal Points, a series of four candles that take after different regions in the United States.
The SE, SW, W and N candles are branded to look like compass coordinates and in terms of scent, the candles are inspired by places like firey desert brushes at Rio Grande, blossoms from Laurel Canyon, pine and moss at Lake Superior and coastal breezes at St. Augustine. Although the candles could easily stand alone, the rich fall colors of the set and playful labels makes them that much stronger as a group. These would make fantastic gifts for the traveler, or anyone who would appreciate the smells of home.
What Makes This Trend Stand Out
- Geography-inspired Candles
- Opportunity for brands to differentiate their candle offerings by creating scents inspired by and branded after different regions of the world.
- Playful and Branded Candle Sets
- An opportunity for candle brands to create cohesive candle sets with playful branding that enhances their product and creates a stronger customer appeal.
- Scented Gifts for Travelers
- An opportunity for brands to market scented candles as a gift for the traveler, evoking memories of places visited or inspiring wanderlust for future trips.
Sectors Adopting This
- Candle Industry
- Opportunity for candle companies to innovate their product offerings and branding strategies to attract new customers and differentiate their products in a crowded market.
- Tourism Industry
- An opportunity for tourism and travel companies to collaborate with candle brands and market region-specific scented candles as souvenirs and gifts for travelers.
- Gift Industry
- An opportunity for gift and home decor companies to incorporate scented candles into their product offerings, appealing to customers looking for unique and meaningful gifts.
