Canada is known for its many beautiful landscapes, and the Vancouver Candle Co. captures the essence of it in its 'Great White North Collection.'
The collection includes five different scents - ‘THE NORTH,’ ‘WEST COAST,’ ‘PRAIRIES,’ ‘ATLANTIC,’ and ‘GREAT LAKES’ - inspired by the regions and landscapes of the country. The WEST COAST candle has notes of fir, spruce, and oak moss, referring to the many forests and mountain trails the west coast of Canada has to offer. At the same time, the GREAT LAKES candle smells of sweet fern, blackberry, and white oak, reminiscent of what is found around the Great Lakes regions.
Through this collection, the brand celebrates the “diversity and shared experiences,” to “a place that we are proud to call home.”
Image Credit: Vancouver Candle Co.
Key Themes Behind This Trend
- Nature-inspired Products
- There is an opportunity for creating more products that are inspired by nature and the environment.
- Regional Scent Collection
- There is an opportunity for creating more regional scent collections that celebrate specific regions and their unique features.
- Local Pride
- There is an opportunity for creating products that celebrate local pride and the unique features of different regions and areas.
Where This Applies
- Home Fragrance
- The home fragrance industry can benefit from creating more nature-inspired scents and regional scent collections.
- Tourism
- The tourism industry can benefit from creating more products that celebrate local pride and promote unique features of different regions and areas.
- Gifts and Souvenirs
- The gifts and souvenirs industry can benefit from creating more products that celebrate local pride and promote unique features of different regions and areas.
