Ben and Jerry plan to celebrate their ice cream brand’s 35th anniversary on May 9th with a unique musical Twitter fusion ‘Moosical’ show at the Rich Mix theater. Songs, rapping, improv, dance, ice cream and Ben and Jerry’s world-renowned cow mascot Woody all come together to tell the story of how Ben and Jerry went from gas station ice cream junkies to the world-famous ice cream elite of today.
The coolest part? Ben and Jerry’s ‘Moosical’—featuring the hand-picked comical talents of ‘Abandoman’ and Lloyd Griffiths—will encourage the audience to tweet their opinions with the hashtag #moosical during the show. The performers then can adjust and structure their performance in real-time according to the audience’s feedback making ‘Moosical’ the first audience-customized performance of its kind.