Morgenstern’s Finest Ice Cream has partnered with Adult Swim's Rick & Morty to release an exclusive ice cream line titled the 'Multiverse Collection.' The line consists of four specialty flavors, including 'Moonman Morty,' 'Ricky Road,' Glorzo Empress Summer,' and 'Mr. Poopy Butthole.'
Each new flavor is highly playful and imaginative. For example, 'Moonman Morty' offers a unique flavor experience that blends banana and grape ice cream with candy diamond stars and raspberry jelly. Meanwhile, 'Glorzo Empress Summer' consists of honey ice cream with grape jelly and added graham crackers. However, the strangest of the offerings is 'Mr. Poopy Butthole,' which is said to combine pizza cookies and pizza jam with traditional raw milk ice cream.
Single pints of the 'Multiverse Collection' will be available at Morgenstern’s Finest Ice Cream locations, while a 4-Pack will be made available for purchase online via the company's website.
Image Credit: Morgenstern's Finest Ice Cream
Key Themes Behind This Trend
- Cartoon-themed Food
- Opportunity for food companies to partner with popular cartoons to release exclusive and imaginative food products
- Experiential Flavors
- Chance for ice cream companies to create new and unique flavor combinations to provide consumers with exciting and palate-changing experiences
- Nostalgic Collaborations
- Potential for brands to collaborate with popular culture references to cater to nostalgia-hungry consumers
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to expand their product lines by partnering with popular cartoons or shows
- Entertainment
- Opportunity for entertainment companies to collaborate with food brands to release exclusive products based on popular TV shows or movies
- Packaged Goods
- Chance for packaged goods companies to release limited edition products with unique flavor combinations to attract new consumers
