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18 Smart Packaging Innovations

From Scannable Record Sleeves to App-Connected Pill Bottles

— March 31, 2015 — Marketing
These smart packaging innovations range from scannable record sleeves to app-connected pill bottles that monitor one's medicine intake. Modern technology has made retailers grow more conscious of the millennial market and has encouraged many to step outside of the traditional marketing box.

In addition to efforts by chocolate and beer companies, unexpected brands like paper towel manufacturers are also joining the smart packaging movement and are leaving a lasting impression on their consumer.

Standouts from this list include augmented reality packaging concepts by candy and chocolate brands along with app-connected bottles offered by recognized Whisky manufacturers. While the first examples give consumers access to a fun mobile game through an easy-to-scan code, the latter informs them of contests, promotions and money-saving giveaways.
6.1
Score
Popularity
Activity
Freshness
18
Tech-Configuring Packaging
Tech-Configuring Packaging
Apple Boxes Will Soon Be Able to Set Up Devices In-Store
<
17
Expiry-Detecting Food Caps
Expiry-Detecting Food Caps
UC Berkeley Has Engineered a Sealable Cap That Tells When Milk Goes Bad
<
16
Innovative Anti-Biofilm Packaging
Innovative Anti-Biofilm Packaging
TZD Sheath Can Protect Fresh Produce from Bacteria Contamination
<
15
Interactive Record Covers
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
<
14
Augmented Chocolate Wrappers
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
<
13
Candy Packaging Games
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
<
12
Glowing Liqour Bottles
Glowing Liqour Bottles
The Limited Edition Skyy Vodka Electrifyy Bottle Glows to the Beat of Music
<
11
Augmented Reality Packaging
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
<
10
Augmented Christmas Countdowns
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
<
9
Interactive Beer Campaigns
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
<
8
Holographic Beer Boxes
Holographic Beer Boxes
The Branding for Hoptical Illusion Uses 3D Holographic Film
<
7
Visual Vodka-Recognition Apps
Visual Vodka-Recognition Apps
Select Absolut Vodka Bottles Feature Shazam to Unlock New Content
<
6
Streamlined Headphone Packaging
Streamlined Headphone Packaging
The Sol Republic Relays Has an Unexpectedly Elegant Design
<
5
Augmented Sausage Packaging
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
<
4
Cloud-Connected Liquor Bottles
Cloud-Connected Liquor Bottles
Johnnie Walker Whisky Tech-Savvily Confirms Age Authenticity
<
3
World Cup Fry Packaging
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
<
2
App-Connected Veggie Packaging
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
<
1
Scannable Beer Labels
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
<