From Scannable Record Sleeves to App-Connected Pill Bottles
Jana Pijak — March 31, 2015 — Marketing
These smart packaging innovations range from scannable record sleeves to app-connected pill bottles that monitor one's medicine intake. Modern technology has made retailers grow more conscious of the millennial market and has encouraged many to step outside of the traditional marketing box.
In addition to efforts by chocolate and beer companies, unexpected brands like paper towel manufacturers are also joining the smart packaging movement and are leaving a lasting impression on their consumer.
Standouts from this list include augmented reality packaging concepts by candy and chocolate brands along with app-connected bottles offered by recognized Whisky manufacturers. While the first examples give consumers access to a fun mobile game through an easy-to-scan code, the latter informs them of contests, promotions and money-saving giveaways.
In addition to efforts by chocolate and beer companies, unexpected brands like paper towel manufacturers are also joining the smart packaging movement and are leaving a lasting impression on their consumer.
Standouts from this list include augmented reality packaging concepts by candy and chocolate brands along with app-connected bottles offered by recognized Whisky manufacturers. While the first examples give consumers access to a fun mobile game through an easy-to-scan code, the latter informs them of contests, promotions and money-saving giveaways.
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